Founded to break from predictable design, we create bold, purposeful work across spaces, objects, and visual systems. With roots in Toronto and ties to Milan and the Dominican Republic, we bring a global lens to every project rejecting trends, questioning norms, and delivering precise results from concept to execution.

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Founded to break from predictable design, we create bold, purposeful work across spaces, objects, and visual systems. With roots in Toronto and ties to Milan and the Dominican Republic, we bring a global lens to every project rejecting trends, questioning norms, and delivering precise results from concept to execution.

(SERVICES)

Spaces

Retail Stores

Restaurants & Hospitality

Wellness & Experiential Spaces

Exhibitions & Pop-Ups

Product & Furniture

Furniture Design

Fixtures & Displays

Product Collections

Prototyping & Value Engineering

Visual Expression

Brand identity

Wayfinding & Signage

Environmental Graphics

Packaging, Tags & Labels

End-to-End Execution

Concept Design

Design Development

Sourcing & Project Management

Construction Oversight



(DESIGN Approach)

01

Origin

We begin in the unknown - with clarity, not answers. Every assumption is challenged, every detail reconsidered. From this openness, design emerges with purpose: experiences that feel natural, inevitable, and alive with intent.experiences that feel natural, inevitable, and alive with intent.

01

Origin

We begin in the unknown - with clarity, not answers. Every assumption is challenged, every detail reconsidered. From this openness, design emerges with purpose: experiences that feel natural, inevitable, and alive with intent.experiences that feel natural, inevitable, and alive with intent.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

03

Echo

Spaces and objects become memory. We design for lasting impression, creating moments that last and resonate - the subtle details, the flow, the atmosphere all echo in the mind.

03

Echo

Spaces and objects become memory. We design for lasting impression, creating moments that last and resonate - the subtle details, the flow, the atmosphere all echo in the mind.

(leadership)

Founder / Creative Director

José Manuel Reyes, M.Arch

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(services)

(SERVICES)

Spaces

Retail Stores

Restaurants & Hospitality

Wellness & Experiential Spaces

Exhibitions & Pop-Ups

Product & Furniture

Furniture Design

Fixtures & Displays

Product Collections

Prototyping & Value Engineering

Visual Expression

Brand identity

Wayfinding & Signage

Environmental Graphics

Packaging, Tags & Labels

End-to-End Execution

Concept Design

Design Development

Sourcing & Project Management

Construction Oversight

(CLIENTELE)

Rogers

Rogers

Cozey

Cozey

Molinari

Molinari

Psycho Bunny

Psycho Bunny

Lululemon

Lululemon

Rona

Rona

Staples

Staples

Walmart

Walmart

Sephora

Sephora

Tilley

Tilley

Propagas

Propagas

Red Hot

Red Hot

Yalla

Yalla

In & Out

In & Out

JCPenney

JCPenney

Armani

Armani

(DESIGN Approach)

01

Origin

We begin in the unknown - with clarity, not answers. Every assumption is challenged, every detail reconsidered. From this openness, design emerges with purpose: experiences that feel natural, inevitable, and alive with intent.

01

Origin

We begin in the unknown - with clarity, not answers. Every assumption is challenged, every detail reconsidered. From this openness, design emerges with purpose: experiences that feel natural, inevitable, and alive with intent.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

03

Echo

Spaces and objects become memory. We design for lasting impression, creating moments that last and resonate - the subtle details, the flow, the atmosphere all echo in the mind.

03

Echo

Spaces and objects become memory. We design for lasting impression, creating moments that last and resonate - the subtle details, the flow, the atmosphere all echo in the mind.

(DESIGN Approach)

01

Origin

We begin in the unknown - with clarity, not answers. Every assumption is challenged, every detail reconsidered. From this openness, design emerges with purpose: experiences that feel natural, inevitable, and alive with intent.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

03

Echo

Spaces and objects become memory. We design for lasting impression, creating moments that last and resonate - the subtle details, the flow, the atmosphere all echo in the mind.

(leadership)

Founder / Creative Director

José Manuel Reyes, M.Arch

(Recognition)

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