Founded to break from predictable design, we create bold, purposeful work across spaces, objects, and visual systems. With roots in Toronto and ties to Milan and the Dominican Republic, we bring a global lens to every project rejecting trends, questioning norms, and delivering precise results from concept to execution.


(SERVICES)

Spaces

Retail Stores

Restaurants & Hospitality

Wellness & Experiential Spaces

Exhibitions & Pop-Ups

Product & Furniture

Furniture Design

Fixtures & Displays

Product Collections

Prototyping & Value Engineering

Visual Expression

Brand identity

Wayfinding & Signage

Environmental Graphics

Packaging, Tags & Labels

End-to-End Execution

Concept Design

Design Development

Sourcing & Project Management

Construction Oversight

(DESIGN Approach)

01

Unknown

We begin with a blank canvas, as if we know nothing. Every assumption is questioned. We explore the emotions we want to evoke and imagine how the user will feel, moving through the space with curiosity and intent.

01

Unknown

We begin with a blank canvas, as if we know nothing. Every assumption is questioned. We explore the emotions we want to evoke and imagine how the user will feel, moving through the space with curiosity and intent.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

03

Resonance

Spaces become memory. We design for lasting impression, creating moments that linger and resonate long after someone has left — the subtle details, the flow, the atmosphere all echo in the mind.

03

Resonance

Spaces become memory. We design for lasting impression, creating moments that linger and resonate long after someone has left — the subtle details, the flow, the atmosphere all echo in the mind.

(leadership)

Founder / Creative Director

José Manuel Reyes, M.Arch

(services)

Spaces

Retail Stores

Restaurants & Hospitality

Wellness & Experiential Spaces

Exhibitions & Pop-Ups

Product & Furniture

Furniture Design

Fixtures & Displays

Product Collections

Prototyping & Value Engineering

Visual Expression

Brand identity

Wayfinding & Signage

Environmental Graphics

Packaging, Tags & Labels

End-to-End Execution

Concept Design

Design Development

Sourcing & Project Management

Construction Oversight

(SELECTED Clientele)

Rogers

Cozey

Molinari Designs

Psycho Bunny

Lululemon

Rona

Staples

Walmart

Sephora

Tilley

Grupo Propagas

Red Hot

Yalla

In & Out

JCPenney

Armani

(SELECTED Clientele)

Rogers

Cozey

Molinari Designs

Psycho Bunny

Lululemon

Rona

Staples

Walmart

Sephora

Tilley

Grupo Propagas

Red Hot

Yalla

In & Out

JCPenney

Armani

(DESIGN Approach)

01

Unknown

We begin with a blank canvas, as if we know nothing. Every assumption is questioned. We explore the emotions we want to evoke and imagine how the user will feel, moving through the space with curiosity and intent.

01

Unknown

We begin with a blank canvas, as if we know nothing. Every assumption is questioned. We explore the emotions we want to evoke and imagine how the user will feel, moving through the space with curiosity and intent.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

03

Resonance

Spaces become memory. We design for lasting impression, creating moments that linger and resonate long after someone has left — the subtle details, the flow, the atmosphere all echo in the mind.

03

Resonance

Spaces become memory. We design for lasting impression, creating moments that linger and resonate long after someone has left — the subtle details, the flow, the atmosphere all echo in the mind.

(DESIGN Approach)

01

Unknown

We begin with a blank canvas, as if we know nothing. Every assumption is questioned. We explore the emotions we want to evoke and imagine how the user will feel, moving through the space with curiosity and intent.

02

Form

Emotions take shape. Through geometry, scale, light, and proportion, we guide movement, focus, and interaction. Every surface, angle, and material serves a purpose, shaping the experience without distraction.

03

Resonance

Spaces become memory. We design for lasting impression, creating moments that linger and resonate long after someone has left — the subtle details, the flow, the atmosphere all echo in the mind.

(leadership)

Founder / Creative Director

José Manuel Reyes, M.Arch

(Recognition)

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