The Armani Gift House reimagines the very essence of retail, blurring the line between commerce and hospitality. Drawing from the elegance of a five-star hotel, the project transforms shopping into a journey - one that engages the senses and deepens the bond between visitors and Armani Beauty. More than a point of sale, it becomes a place of immersion, where design creates a lasting connection between brand and guest.

Via Park, we helped shape a space that transcends product display - elevating each detail to reflect Armani’s legacy of luxury and its evolving dialogue with contemporary culture.