Undergoing significant transformations, aiming to cultivate acontemporary image.
JCPenney
Undergoing significant transformations, aiming to cultivate acontemporary image.
JCPenney
(Services)
(Services)
Concept Design -
Concept Design -
Design Development -
Design Development -
Project Management -
Project Management -
(Industry)
(Industry)
Retail
Retail
(Year)
(Year)
2019
2019
(Information)
(Information)
Like many large, time-tested brands, JCPenney was in the process of implementing big changes to create a more current identity. The idea was to shift from a merchandise-driven strategy and, instead, incorporate lifestyle moments in the JCP shopping experience.
The project consisted of a 200,000 square foot flagship store with several lounge spaces within the retail environment, an in-store salon, barbershop, fitness and yoga space, and redesigned fitting rooms.
Via Jackman. CD: Bev Vaters, Cristiano Cartolano - Enviro Designers: Luiza Albertini, Amy Tipper, Antonio Cidade - ACD: Julie Bisson, Matt Rennick, Ocean Ronald - Copy: Deric Moore - Brand: Brendan Gore.
Like many large, time-tested brands, JCPenney was in the process of implementing big changes to create a more current identity. The idea was to shift from a merchandise-driven strategy and, instead, incorporate lifestyle moments in the JCP shopping experience.
The project consisted of a 200,000 square foot flagship store with several lounge spaces within the retail environment, an in-store salon, barbershop, fitness and yoga space, and redesigned fitting rooms.
Via Jackman. CD: Bev Vaters, Cristiano Cartolano - Enviro Designers: Luiza Albertini, Amy Tipper, Antonio Cidade - ACD: Julie Bisson, Matt Rennick, Ocean Ronald - Copy: Deric Moore - Brand: Brendan Gore.
